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With the preservation of the environment and a goal of a sustainable society at heart, APEV (Chairman, Soichiro Fukutake) organized the Pikes Peak EV Challenge Committee to take on the challenge once again as 'Team APEV with Monster Sport' in the Pikes Peak International Hill Climb to be held in July 29th, 2014 in Colorado, USA.

As many people are aware, global environment problems such as global warming and disasters caused by unusual weather is an indicator to the increasing seriousness of our environmental problems. As an effective solution to the world wide problem, countries from all over are working towards the global proliferation of the use of high performance electric vehicles.

Continuing on with the project from 2years ago start up, the project has caught the attention of Japan, U.S.A., and on to Europe as Nobuhiro Tajima, the defending Champion of 6 consecutive wins has switched to EV (Electric Vehicle) and many broadcasting media such as Television and Newspapers have put spotlights to the project.

Japanese cutting edge engineering and technology were all implemented to develop the EV Racing car, and achieved performances that far exceed combustion engines. Many challenges were encountered and all were overcome through hard work in the extremes of racing, in turn, produced much fruitful results. Once again this year, alongside the challenge of the race, The Association for the Promotion of Electric Vehicles (APEV) will be actively working towards the preservation of the global environment and the proliferation of EV (electric vehicles) throughout the World.

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